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YOU ARE HERE For artists/ MAJOR MUSIC GROUP
For the artists who mean business

Sound isn't
enough.
Direction is.

Great records matter. So do the right audience, positioning, partners and opportunities. Beskar works with artists ready to commit to long-term development.

BESKAR / AGENCY STRUCTURE

Measured progress.
The right support.

We assess Spotify monthly listeners, Instagram followers and Instagram engagement over the last 30 days. Artists are placed in the highest management tier for which at least 2 of the 3 indicators meet the minimum threshold. Higher-tier figures also count towards lower-tier thresholds.

01 / REPRESENTATION

Bookings Only

Representation and negotiation for incoming booking enquiries, including booking administration and coordination. No proactive pitching or ongoing artist management.

No audience thresholds for this arrangement.

02 / MANAGEMENT

Tier 1 - Development

For early-stage artists building their foundation. Monthly stats review, positioning, release and content guidance, and proactive outreach at a realistic level.

Audience benchmarks
  • Spotify monthly listeners< 2,000
  • Instagram followers< 3,000
  • Engagement rate< 2.5%
03 / MANAGEMENT

Tier 2 - Momentum

For artists with growing traction. Focused development in priority markets, more active booking outreach and coordination around releases and opportunities.

Audience benchmarks
  • Spotify monthly listeners2,000-7,999
  • Instagram followers3,000-7,999
  • Engagement rate2.5% to < 4%
04 / MANAGEMENT

Tier 3 - Professional

For artists with established traction. Senior-level strategy, wider industry outreach and coordination of complex opportunities and partnerships.

Audience benchmarks
  • Spotify monthly listeners8,000+
  • Instagram followers8,000+
  • Engagement rate4%+

Tier 1 is the entry tier when the Tier 2 thresholds are not met on at least 2 indicators. The tier is determined by the measurable criteria above; acceptance also depends on strategic fit and available capacity. We calculate Instagram engagement using a consistent method for all artists over the previous 30 days and reassess updated figures at contract renewal. All three management tiers include proactive outreach, monthly stats reporting and a check-in; Bookings Only covers incoming booking support. Fees, commissions and full terms are discussed before signing. No bookings or results are guaranteed.

What a partnership means

A clear identity.

We start with your sound, where you are today and where you genuinely want to go.

A practical plan.

Release strategy, content, audience development and well-targeted opportunities, based on your profile.

A two-way commitment.

Successful development takes time and work from both sides. We discuss fit before making promises.

Start with a conversation. We will explore your musical direction and assess whether a long-term development partnership makes sense. No booking guarantees.